Why We Don’t Make the Decision for the Customer

Have you ever looked at a customer's situation and thought:

"They'll never pay for that."

"They won't be interested."

"That's probably too expensive for them."

"They're not going to want life insurance."

I think most of us have.

But there's a problem.

They never actually told us that.

We decided for them.

Our Assumptions Can Create Coverage Gaps

We make assumptions without even realizing we're doing it.

Based on someone's age.

Their job.

Their house.

Their car.

Their current premium.