Cheap Insurance Usually Costs More

When people bring up price, I like to bring up this article:

Cheap Insurance Usually Costs More

Let’s talk business today.

To quote the old Sesame Street song, “One of these things is not like the other.”

When a customer or prospect tells me about a quote that’s substantially lower than mine, I usually recommend getting a third opinion.

Why?

Because one of those quotes is probably the outlier.

Either:

I’m abnormally high… Or the other company is abnormally low.

Nine times out of ten, it’s the latter.

And that means the quote probably isn’t sustainable.

Driving a nice car or owning a beautiful home while insuring it with a bottom-feeder company is a little like getting eye surgery in Bangladesh — not advisable.

Because if something goes wrong, it becomes life-changing in a hurry.

Be careful chasing the cheapest option.

Cheap is as cheap does.

And in the rare cases where we lose a customer over price, we tell them upfront:

68% of the defectors we actually want back return within 18 months. Most of them come back within a year.

Why?

Because eventually people realize the difference between a quote… and a company.

We are a mighty river.

You can go against the flow — or with the Flo — but not for very long.