Don’t Wait Until the End of the Month to Find Out What’s Wrong

One mistake I think agency owners can make is waiting until the end of the month to evaluate performance.

By then, there’s not much you can do to change what happened.

That’s why I like looking at the activities that lead to production.

Are we having enough conversations? Are appointments being scheduled? Are leads being followed up with? Where are people getting stuck?

When you pay attention to those things consistently, you have an opportunity to make adjustments before the month is over.

And those conversations with your team become much more productive.

Instead of just asking why someone didn’t hit their goal, you can identify what needs to improve and help them work on it.

Accountability shouldn’t be something that happens only when the numbers are bad. It should be part of how your team operates every day.